# About us

## Everything starts from light

Everything starts from the beam of light that gently enfolds an environment, that illuminates the evening without, that lights an office decisively or a footpath discreetly. Puraluce is lighting technical excellence clad in an elegant minimalist design, fitted like a tailored suit for the light beam and the designed surroundings.

> Excellence

> Technical excellence, clad in the most advanced design

> Innovation

> Innovation is our history

> Style

> The style of a large fashion group

> Made in Italy

> Only 100% made in Italy, guaranteed by domestic production

### Technical excellence, clad in the most advanced design

Puraluce was born from a wager with the future: to focus on the most advanced lighting technology and to carry it forward through constant product innovation. This is why our lamps are so special.

We integrally design and ourselves manufacture the technical components that give a superior quality to the led: ¬ the lens and the body of the light fixture. The internal work on the lenses allows you to command the light beam, propagating and directing the light with the intensity, hardness and all the other properties you seek.

The exterior design accomplishes together the highest technical standards and the exigences of elegance and sophistication. The shapes, pure and minimalist, are enhanced by colors and finishes made with all the experience and taste of one who continually produces high fashion.

The result is the best light for the function to which it is destined.

### Innovation is our history

It was 2002 when we started talking about the possible applications of the LED.

The technical characteristics of these new lamps were indicating great potential, primarily the 70% reduction in energy consumption and the extreme durability. Yet the market was still uncertain – unsure that the promises of commercial success would be maintained.

It is in this context that Pellitteri LedLight srl, with the Puraluce brand, has been marked from the beginning by a strong commitment to research and development of LED lamps. Commitment that continues today, both with the continuous improvement of LED technology and with the exploration of new fields, still purely experimental, that may be candidates to become the future of lighting.

Our challenge for tomorrow is always open.

### The style of a large fashion group

he story of Puraluce intersects that of Metalplus-Top Finish Group, the European leader for fashion finishes. If Puraluce brings a passionate expertise unusual in the lighting field, Metalplus has the know-how and facilities required to build lighting fixtures that can withstand comparison to the creations of haute couture.

This combination, unique in the sector, makes it possible to develop original collections, as remarkable for their technical quality as for the beauty of their shapes and finishes.

### Only 100% Made in Italy, guaranted by domestic production

Puraluce is an industrial company able to carry out internally both the design and production of its lamps.

At our headquarters in Scarperia (Florence) you can visit the design studios, as well as the production and finishing facilities. The few outsourced steps of production – such as some types of paint – are always performed by Italian companies and strictly controlled.

Puraluce is honored to be a member of the U.S. Green Building Council and that all its products support LEED certification for the end user.